June 2025 Mood Board

June’s mood board rolls in being salty, cheeky, and unapologetically fun. 2025 belongs to the Sardine Girl Summer, a rising trend that’s taken over TikTok and Instagram with its bold blend of Riviera kitsch and Mediterranean cool. Think vintage seafood labels, striped umbrellas, fish-print everything, and a whole lot of sun-drenched swagger. It was a trend that just screamed to be this month’s mood board.

This aesthetic dives headfirst into whimsy. It’s beach picnic meets French bistro, anchored in graphic stripes, sardine can illustrations, retro fonts, and cheeky seaside slogans. There’s a joyfully ironic vibe to it all. Oversized sweatshirts that read “Sardines,” sunhats that could pass for beach umbrellas, and playful prints that wink at tradition while rewriting the style rules.

The color palette pops with classic navy, cobalt blue, cherry red, lemon yellow, and crisp whites, all kissed by sun-bleached sand and Aperol-tinged evenings. It’s as much about the attitude as it is the outfit. Sardine girls don’t just dress for the coast, they become the coast: relaxed, radiant, and just a little rebellious.

Images from: @pinterest

There’s also something delightfully nostalgic here, like flipping through a postcard rack in Nice or spotting a hand-painted sardine tin in a seaside café. But it’s not vintage for the sake of vintage. It’s a knowing nod to campy chic, wrapped up in modern silhouettes and styled for summer mischief.

This June, embrace the unexpected. Whether you’re sporting fish-printed coords, sipping spritzes in a striped cabana, or simply channeling your inner Riviera rebel, let “Sardine Girl Summer” be your style mantra. It’s playful. It’s confident. It’s the coastal trend we didn’t know we needed … and we’re totally hooked.

Ciao ciao!